Your Core Message
Develop a message that connects what you offer with the problems, priorities, and results that matter to your customers.
Build Your Messaging Foundation
Learn a practical framework, develop your core message, and begin applying it to the communications that matter most in your business.
Marketing Content
Begin adapting your message for your website, social media, and other content that helps the right people recognize your value.
Outreach and Introductions
Practice messages for emails, networking, trade shows, and initial conversations that give people a reason to engage.
Discovery Conversations
Use questions and listening to understand the customer’s situation before explaining how your solutions could help.
Presentations and Proposals
Begin shaping presentations, demos, proposals, and follow-up around what the customer wants to accomplish, why your recommendations fit, and the next step.
Existing Customer Communications
Develop ways to introduce additional products and services by connecting them to needs your customers recognize.
The framework guides your thinking. You’ll learn to adapt the message to the customer and the situation, rather than reciting the same explanation every time.
Here’s How It Works
Start With a Workshop Planning Call
Discuss your business, what you want to improve, and your participation in this sponsored workshop with Scott.
Attend the Workshop
Spend a full day learning the framework and developing your message through guided writing and practice.
After the Workshop
Join two virtual follow-up sessions, typically 90 minutes each, to review progress, work through questions, and refine your next steps.
The Result for Your Business
A Messaging Foundation You Can Build On
Leave with a core message, working drafts, and practical frameworks you can continue developing and using across your business.
Your invitation to attend
A Workshop Sponsored by Ascension Credit Union
Ascension Credit Union is sponsoring registration for up to 10 business owners to attend at no cost.
$349 valueFree to attend with a confirmed sponsored seat
- Date
- Time
- 9:00 a.m.–3:30 p.m.Central Time · Please plan for the full day.
- Location
- Ascension Credit Union2430 S. Burnside Ave
Gonzales, LA 70737
Includes the full-day workshop and two virtual follow-up sessions.
Your next step
Let’s Discuss Attending This Workshop
Start with a 15-minute Zoom call with Scott to discuss your business, what you want to improve, and what to expect from the workshop.
Choose a Time for Your Workshop Planning Call
Online booking opens soon. Please check back to choose a time.
Booking a call does not reserve a workshop seat. After your conversation, Scott will confirm your participation and send your workshop details. Please plan to attend the full day.