Frequently Asked Questions

We work with business owners and sales and marketing teams who want to communicate their value more effectively. That includes established businesses with capable teams, as well as owners who handle customer communications themselves.

Sales messaging is the language you use to help customers understand what you offer, why it matters to them, and what to do next. It includes the words in your website, social posts, emails, sales conversations, presentations, demos, proposals, and follow-up.

We help you develop and use messaging that attracts better leads, moves sales forward, and grows existing customer relationships.

Good results are a strong starting point. We help you find places where clearer messaging could attract better-fit inquiries, move conversations forward, or help customers recognize more of what you offer.

No. The framework guides your thinking; you adapt the message to the situation and the customer’s readiness. A short introduction differs from a proposal. In sales meetings, asking questions and listening come before presenting a solution.

Sales Messaging Workshop: Learn the framework, develop your core message, and begin applying it in a full day, with two virtual follow-ups.

Sales Messaging Transformation Program: Develop the agreed messages and assets, then get help putting them into practice.

Sales Messaging Tracking Program: Review messaging effectiveness, refine your communications, and keep improving with tailored monthly guidance.

The Transform Your Message Workshop is a free 60–90-minute session, online or in person. You learn a simple messaging formula and write and practice a message you can begin using across your marketing and sales.

The paid Sales Messaging Workshop provides a full day to develop your core message and begin applying it to communications across your sales cycle, plus two virtual follow-ups.

No. The full-day Sales Messaging Workshop includes the framework instruction you need. The introductory session is an optional starting point.

Yes. The Sales Messaging Workshop and its two included virtual follow-ups stand on their own. Transformation and Tracking are separately agreed engagements.

Yes. If your business already has an established messaging foundation, we can begin with the Sales Messaging Transformation Program. A strategy call helps us review your starting point and agree on the support you need.

One full day in person, with instruction, guided writing, and practice. You develop your core message and begin adapting it for marketing, outreach, discovery conversations, presentations, proposals, and existing customer communications.

Two virtual follow-up sessions, typically 90 minutes each, help you review progress and work through questions. You leave with a foundation and working drafts; completed production of every asset is not included.

Small group: $349 per person, with up to 10 participants. Book a call to discuss upcoming dates and locations.

Private: $795 for a workshop held at your business. Book a call to discuss your team and arrangements.

Both include one full day and two virtual follow-ups. Explore your options →

Sponsored workshops are arranged by an organization for the participants it invites. Contact that organization about its event. To arrange attendance directly with us, choose a small-group or private workshop.

The included follow-ups give you time to ask questions, review what you’ve tried, and refine your next steps.

Transformation is a separately scoped engagement to develop the agreed messages, content, and assets and help your team use them. It can include production work and delivery coaching beyond the workshop.

It depends on the work. Some engagements involve a focused working day; others need several sessions and additional production time. We agree on the deliverables, schedule, responsibilities, and investment before beginning.

Your team helps by sharing information, participating in working sessions, reviewing drafts, and practicing delivery where appropriate. We agree on the involvement needed for your scope and availability.

You can continue with the Sales Messaging Tracking Program for monthly guidance to review customer responses, refine communications, and plan what to improve next. The level of engagement and investment are tailored to your business.

Each monthly plan defines the guidance schedule, included content or asset work, technology services, and responsibilities. Pricing depends on the engagement and production needs; additional work is agreed separately.

Where technology is included, the platform provides the agreed tools, hosting, or automation. Scott’s involvement covers the reviews, working sessions, guidance, and production specified in your plan.

Your Transformation scope may include website copy, social content, outreach emails, discovery questions, presentations, proposals, pitch decks, downloadable resources, campaigns, and customer communications.

Digital implementation can include websites, landing pages, CRM setup, and automated communications. Explore digital implementation →

Yes, if it fits the messaging work your business needs. We scope websites and digital implementation within the Sales Messaging Transformation Program. An established messaging foundation may let you start there directly after a strategy call.

We begin with what you already have, identifying which messages and assets to keep, refine, or develop. We can work alongside your team, with clear responsibilities for content, implementation, and approvals.

Book a free strategy call to discuss your messaging, the results you want, and the right entry point. We’ll consider your current foundation and the support that would help most.

Sponsorship is for organizations whose success is connected to their business customers, members, or partners—such as banks, credit unions, professional-service firms, distributors, and associations. Helping those businesses communicate their value can strengthen your relationships.

Explore workshop sponsorship →

Sponsorship is $2,495 for up to ten business owners, plus travel when applicable. You select and invite participants and provide the meeting space and lunch. We lead the full-day workshop and two virtual group follow-ups, typically 90 minutes each.

Yes. Hosting a Transform Your Message Workshop brings a free 60–90-minute session to your members or business community. Sponsorship funds the separate full-day workshop and its two follow-ups.

Book a sponsorship call to discuss your audience, goals, and possible dates and locations. We’ll talk through arrangements and your role before moving forward.