Sponsor a Sales Messaging Workshop

Help your business customers communicate their value more effectively while strengthening your relationships with the businesses you serve.

Discuss Sponsorship

Why Sponsor a Workshop?

If you serve business owners, your success is connected to theirs. Sponsorship gives banks, credit unions, professional-service firms, distributors, associations, and other organizations a practical way to support the businesses they serve.

Connect With Business Owners

Invite business customers, members, partners, or prospects and spend time learning about their goals and where you can help.

Create Content Worth Sharing

Use invitations, photos, and participant takeaways to show how your organization invests in the businesses it serves.

Give Owners a Reason to Choose You

Support their growth with practical messaging guidance, giving customers a reason to stay connected and prospects a reason to get to know you.

What Participants Take Away

Spend a full day developing messaging, with guided writing and practice focused on each participant’s business.

Develop Their Core Message

Learn a practical framework and begin writing a message that connects their value with what customers need.

Apply It to Real Communications

Work on relevant examples from marketing, outreach, sales conversations, and existing customer communications.

Leave With Working Drafts

Take away a messaging foundation and practical starting points they can continue developing and using.

How Sponsorship Works

  1. Plan It Together

    We agree on your goals, audience, date, and location. You choose the participants and provide the meeting space and lunch.

  2. Invite and Promote

    Invite up to ten business owners from your customers, members, partners, or prospects. Attendance is arranged through your organization.

  3. Host and Follow Through

    We lead the full-day workshop and two virtual follow-up sessions. Your team can continue building relationships with participants afterward.

Scott McLin, Sales Messaging Specialist

Your workshop leader

Scott McLin

Sales Messaging Specialist

Scott brings 35-plus years of sales experience and firsthand experience as a business owner to helping businesses communicate their value.

Let’s discuss the businesses you serve, the participants you’d like to invite, and a date that works for your organization.

Discuss Sponsorship